I design products around
clarity, growth, and care.
I'm Sharon—a product designer, product thinker, and founder. I work across AI, growth, and zero-to-one products, connecting user needs, product strategy, and business outcomes.
Professional work
Product decisions with measurable consequences—across AI onboarding, acquisition, retention, and growth.
Review & Confirm
Reframing onboarding so AI could do the setup work while customers stayed confidently in control.
- 14 → 9
- days to activate
- +5%
- completion
- 68%
- accepted AI setup
Clip Creator
A useful AI video product that met small businesses where they were—and became a new acquisition channel.
- 40K+
- sign-ups
- 14%
- conversion
- $200K
- ARR
EveryPlate Loyalty
A twelve-week challenge that made progress visible, rewards timely, and repeat ordering more motivating.
- +2.5%
- net revenue
- +2.6%
- order rate
- +14%
- app adoption
Guide Creator
Turning a recorded workflow into a polished, shareable guide in under five minutes.
HubSpot- 7K+
- installs
- 14%+
- sign-up conversion
- 56
- beta NPS
View case study ›Screenhance
A visual workspace that turns real product screens into launch graphics, store listings, mockups, and demos.
- 3K+
- creators
- 10K+
- exports
Work history
From hands-on UX and brand work in Lagos to design leadership in Berlin, growth and AI at HubSpot, and product design at DeepL.
DeepL
Lead Product Designer
Jan 2026 — PresentLondonHubSpot
Senior Product Designer — Growth
May 2022 — Nov 2025LondonHelloFresh
Product Designer
Nov 2020 — Apr 2022BerlinLingoda
Design Team Lead
Sep 2019 — Oct 2020BerlinThings I've built
Independent products are where product strategy, design, business judgement, and go-to-market all meet.
Screenhance
Launch-ready visuals for product teams and creators.
Founder · Product strategy, design & go-to-marketCoverfairy
A browser-based studio for book covers, interiors, print setup, and launch assets.
Personal product · Ongoing explorationJunocal
Booking and studio software for independent movement businesses.
Co-Founder · Apr 2026 — PresentCoachli
A platform helping coaches and creators package and monetise their knowledge.
Founder · Previous ventureWhat it's like to work with me
“She translates complex and ambiguous problems into intuitive, user-friendly experiences.”
“She’s the kind of design partner you hope to work with again.”
“She is extremely talented and awesome to work with.”
Design is one part of the story.
I'm a product designer, founder, mentor, and creator. I enjoy the part of product work where the problem is still fuzzy, the business model matters, and several teams need a direction they can believe in.
More about me
I also teach what I learn.
Practical design tutorials, career advice, and honest lessons from building products.
Visit YouTubePlayground
Illustration, colour studies, experiments, and whatever I'm curious about next.
Open the playground
Let's make something worth using.
Have an AI experience, a growth challenge, or a zero-to-one product that needs sharper thinking?
Reach out