Product Designer working across strategy, growth, and visual craft.
I'm Sharon, a Lead Product Designer, product thinker, and founder with 9+ years of experience building B2B and B2C products, zero-to-one ventures, and AI-powered experiences.
Professional work
Product decisions with measurable consequences—across AI onboarding, acquisition, retention, and growth.
Get teams working in DeepL
I turned a disconnected admin setup into a guided first week—and a foundation other DeepL teams could build on.
2026- 73%
- seats in use
- 7.6%
- seat purchase rate
- 1,425
- admins
Get to work faster with AI
I replaced a 47-task CRM setup checklist with three things customers could review and accept.
2025- 14 → 9
- days to activate
- +5%
- completion
- 68%
- accepted AI setup
Turn an idea into a video
I took Clip Creator from a search opportunity to an AI video product with 40K+ sign-ups and $200K ARR.
2024- 40K+
- sign-ups
- 14%
- conversion
- $200K
- ARR
Give customers a reason to stay
I designed a 12-week loyalty test for 20K+ customers, with eight orders and three rewards to keep track of.
2022- +2.5%
- net revenue
- +2.6%
- order rate
- +14%
- app adoption
Turn know-how into how-to
I designed a Chrome extension that turned a recorded workflow into a shareable guide in under five minutes.
Growth product- 7K+
- installs
- 14%+
- sign-up conversion
- 56
- beta NPS
View case study Make every launch look the part
I built an editor for turning product screens into mockups, store listings, launch graphics and demos.
- 3K+
- creators
- 10K+
- exports
Work history
From hands-on UX and brand work in Lagos to design leadership in Berlin, growth and AI at HubSpot, and product design at DeepL.
DeepL
Lead Product Designer
Jan 2026 — PresentLondonHubSpot
Senior Product Designer — Growth
May 2022 — Nov 2025LondonHelloFresh
Product Designer
Nov 2020 — Apr 2022BerlinLingoda
Design Team Lead
Sep 2019 — Oct 2020BerlinThings I've built
Independent products are where product strategy, design, business judgement, and go-to-market all meet.
Screenhance
Launch-ready visuals for product teams and creators.
Founder · Product strategy, design & go-to-marketCoverfairy
A browser-based studio for book covers, interiors, print setup, and launch assets.
Personal product · Ongoing explorationJunocal
Booking and studio software for independent movement businesses.
Co-Founder · Apr 2026 — PresentCoachli
A platform helping coaches and creators package and monetise their knowledge.
Founder · Previous ventureWhat it's like to work with me
“She translates complex and ambiguous problems into intuitive, user-friendly experiences.”
“She’s the kind of design partner you hope to work with again.”
“She is extremely talented and awesome to work with.”
Design is one part of the story.
I'm a product designer, founder, mentor, and creator. I enjoy the part of product work where the problem is still fuzzy, the business model matters, and several teams need a direction they can believe in.
More about me
I also teach what I learn.
Practical design tutorials, from building a portfolio in Framer to the lessons I learn while making products.
Visit YouTubePlayground
Illustration, colour studies, experiments, and whatever I'm curious about next.
Open the playground
Let's make something worth using.
Have an AI experience, a growth challenge, or a zero-to-one product that needs sharper thinking?
Reach out