Lead Product Designer
Product Designer working across strategy, growth, and visual craft.
I'm Sharon, a Lead Product Designer, product thinker, and founder with 9+ years of experience building B2B and B2C products, zero-to-one ventures, and AI-powered experiences.
Professional work
Product decisions with measurable consequences—across AI onboarding, acquisition, retention, and growth.
Team activation2026
Get teams working in DeepL
I designed a guided setup journey that helps admins bring their teams into DeepL, from checkout to invitations and shared settings.
2026- 73%
- seats in use
- 7.6%
- seat purchase rate
- 1,425
- admins
View case study
Review & Confirm2025
Get to work faster with AI
I designed AI-assisted setup for pipelines, sales emails and dashboards, helping new HubSpot customers get to work sooner.
2025- 14 → 9
- days to activate
- +5%
- completion
- 68%
- accepted AI setup
Clip Creator2024
Turn an idea into a video
I designed an AI video maker that opened a new acquisition channel for HubSpot, reaching 40K+ sign-ups.
2024- 40K+
- sign-ups
- 14%
- conversion
- $200K
- ARR
EveryPlate Loyalty2022
Give customers a reason to stay
I designed a loyalty challenge that rewarded repeat orders and increased EveryPlate’s net revenue by 2.5%.
2022- +2.5%
- net revenue
- +2.6%
- order rate
- +14%
- app adoption
Guide CreatorGrowth product
Turn know-how into how-to
I designed a Chrome extension that turned a recorded workflow into a shareable guide in under five minutes.
Growth product- 7K+
- installs
- 14%+
- sign-up conversion
- 56
- beta NPS
View case study Screenhance
Make every launch look the part
I built an editor for turning product screens into mockups, store listings, launch graphics and demos.
- 3K+
- creators
- 10K+
- exports
Work history
From hands-on UX and brand work in Lagos to design leadership in Berlin, growth and AI at HubSpot, and product design at DeepL.
Senior Product Designer — Growth
Product Designer
Design Team Lead
Things I've built
Independent products are where product strategy, design, business judgement, and go-to-market all meet.
Screenhance
Launch-ready visuals for product teams and creators.
Founder · Product strategy, design & go-to-marketCoverfairy
A browser-based studio for book covers, interiors, print setup, and launch assets.
Personal product · Ongoing explorationJunocal
Booking and studio software for independent movement businesses.
Co-Founder · Apr 2026 — PresentCoachli
A platform helping coaches and creators package and monetise their knowledge.
Founder · Previous ventureWhat it's like to work with me
“She translates complex and ambiguous problems into intuitive, user-friendly experiences.”
“She’s the kind of design partner you hope to work with again.”
“She is extremely talented and awesome to work with.”
Design is one part of the story.
I'm a product designer, founder, mentor, and creator. I enjoy the part of product work where the problem is still fuzzy, the business model matters, and several teams need a direction they can believe in.
More about me
I also teach what I learn.
Practical design tutorials, from building a portfolio in Framer to the lessons I learn while making products.
Visit YouTubePlayground
Illustration, colour studies, experiments, and whatever I'm curious about next.
Open the playground
Let's make something worth using.
Have an AI experience, a growth challenge, or a zero-to-one product that needs sharper thinking?
Reach out